Presales

An integrated marketing and sales approach
Many firms claim to offer real estate advertising and design – but few are able to work along side the developer to create a sales strategy that is all-inclusive.
TMC is a marketing-based real estate organization. For more than 20 years, we have excelled working on the front line of product launches and innovative sales programs for resort properties, condominiums and other multifamily/mixed use developments.
In addition to creating the brand and a comprehensive set of sales tools, we also assist with product design, sales center builds and coordinate the development of legal documents, as well as hire and train the sales teams. Working with The Maher Company is to have your own in-house Marketing and Sales Department.

Specialists in North Idaho Resort Communities
TMC knows that vacation homebuyers travel to many destinations in search of the right resort community. Our job is to intrigue them with North Idaho - which is a very different market than the better-known resort towns in proximity to major metropolitan markets.

Demographics vs. Psychographics
The demographic profile of our buyers may be the same as those who choose Tahoe, Colorado Resorts, or the Carolinas, but their psychographics are very different. To get them to North Idaho, the challenge is to identify and connect with the prospect that is right for our market – an area physically and environmentally more rugged than most others. Their final decision boils down to our sales team--a professional group we have hired and trained to exclusively sell your project.

Competitive, compelling expert selling
We intensely focus on the skill of keeping prospects engaged throughout the sale process. As you know, delays happen, plans change - and keeping your buyer confident, excited and committed takes honed talent. Remember, these prospects become your allies in success and ultimately become ambassadors to your project.

We train sales people to help buyers figure out how the deal can be done. They learn how to non-invasively inquire about the buyer’s current situation and finances. Selling is one thing - closing and funding is another. It takes knowledge, an understanding of the financial markets, creativity and empathy. 

TMC Campaign Components
Sound research and strong storylines are at the heart of every TMC real estate marketing campaign. Our clients choose from a variety of integrated tools: